Discover How Market-Ready Your Technology Is

Answer 25 short questions to see where you stand on target market, value proposition, supporting evidence, content and lead generation.

Take the scanTake the scan

TRL Marketing Scan

Test how market-ready your technology is. Your technology may be technically advanced while commercial readiness is still lagging behind. Wettermerk’s TRL Marketing Scan quickly shows you where you stand.

The scan assesses five areas that are critical to a successful market launch:

Market understanding.
Target market and positioning.
Supporting evidence.
Content and thought leadership.
Lead generation and sales enablement.

After completing the scan, you’ll receive your results by email. They show where your commercial foundation is already strong and where further focus is needed to turn technical progress into customer value, credibility and market adoption.

The scan consists of 25 short statements and takes just a few minutes to complete.

TRL Marketing Scan

"*" geeft vereiste velden aan

The scan consists of 25 statements across five areas:

Market understanding
Target market & positioning
Evidence & market validation
Market story & thought leadership
Market introduction & commercial follow-up

Rate each statement on a scale from 1 to 5.

After completing the scan, a Wettermerk specialist will personally review your answers and scores. Within two working days, you will receive focused feedback by email on all five areas, including the key points that need attention and the commercial next steps that best fit your situation and the current stage of your technology. The maximum total score is 125 points. More important than the overall score is how you perform in each area. This shows where your commercial foundation is already strong and where the greatest opportunities lie to further strengthen your Market Readiness.

Theme 1: Market Understanding

Measures: how well the organisation understands the market, customer problems and decision-making processes.

1. We have assessed our key market segments based on urgency, market potential, willingness to pay, and feasibility.*

Not at all

To a limited extent

Not sure

Mostly

Fully

2. We have tested assumptions about the problem, application, and customer needs in conversations with potential customers.*

Not at all

To a limited extent

Not sure

Mostly

Fully

3. We can clearly define which market problem our technology solves, who experiences that problem, and why it is urgent.*

Not at all

To a limited extent

Not sure

Mostly

Fully

4. We know which existing solutions, methods or alternatives customers currently use and why they choose them.*

Not at all

To a limited extent

Not sure

Mostly

Fully

5. We can identify the criteria customers use to compare different solutions.*

Not at all

To a limited extent

Not sure

Mostly

Fully

Target Market & Positioning

Measures: how clearly the organisation has defined who the innovation is most relevant for and why.

6. We have selected one or more clear priority target markets and can explain why these offer the strongest market potential.*

Not at all

To a limited extent

Not sure

Mostly

Fully

7. Potential customers recognise the problem we describe and understand why our solution is relevant to them.*

Not at all

To a limited extent

Not sure

Mostly

Fully

8. We can clearly compare our solution with existing alternatives and explain where the key customer advantage lies.*

Not at all

To a limited extent

Not sure

Mostly

Fully

9. Our value proposition clearly communicates who the solution is for, which problem it solves, and what value it delivers.*

Not at all

To a limited extent

Not sure

Mostly

Fully

10. Our website, presentations and sales conversations focus on customer value, rather than technical functionality or specifications alone.*

Not at all

To a limited extent

Not sure

Mostly

Fully

Evidence & Market Validation

Measures: whether technical performance has been translated into evidence that helps customers make decisions.

11. We can identify which data, references, or real-world results customers need before they are willing to take the next step.*

Not at all

To a limited extent

Not sure

Mostly

Fully

12. Results from tests, pilots or demonstrations have been translated into concrete customer outcomes, such as cost, performance, risk, maintenance or compliance.*

Not at all

To a limited extent

Not sure

Mostly

Fully

13. We have multiple forms of concrete evidence, such as performance data, customer cases, references or real-world results, that support our key claims.*

Not at all

To a limited extent

Not sure

Mostly

Fully

14. For the main objections raised by potential customers, we have well-supported answers backed by data, examples or real-world evidence.*

Not at all

To a limited extent

Not sure

Mostly

Fully

15. Our evidence has been translated into practical sales and marketing materials, such as case studies, website content, presentations or social media content.*

Not at all

To a limited extent

Not sure

Mostly

Fully

Market Story & Thought Leadership

Measures: how effectively the organisation uses its knowledge, technology and vision to build understanding and trust in the market.

16. After a short explanation, potential customers understand which problem we solve, who the solution is for, and why it is relevant.*

Not at all

To a limited extent

Not sure

Mostly

Fully

17. The questions and objections that repeatedly come up in customer conversations are clearly addressed in our content.*

Not at all

To a limited extent

Not sure

Mostly

Fully

18. Our website, presentations and content focus on customer value, rather than technical functionality alone.*

Not at all

To a limited extent

Not sure

Mostly

Fully

19. We regularly publish content that demonstrates our expertise and point of view beyond direct sales activities.*

Not at all

Occasionally

Not sure

Regularly

Consistently

20. Our content leads to relevant next steps, such as website visits, responses, enquiries or substantive conversations.*

Not at all

To a limited extent

Not sure

Regularly

Consistently

Market Introduction & Commercial Follow-Up

Measures: whether the organisation is ready to convert market interest into commercial opportunities.

21. Our key website pages guide visitors towards a clear desired action, such as requesting a demo, getting in touch, downloading content or exploring the topic in more depth.*

Not at all

To a limited extent

Not sure

Mostly

Fully

22. We have clearly defined which target markets or accounts we want to reach through LinkedIn and have aligned our content, targeting, and follow-up accordingly.*

Not at all

To a limited extent

Not sure

Mostly

Fully

23. Sales has the right materials to present the innovation clearly and convincingly.*

Not at all

To a limited extent

Not sure

Mostly

Fully

24. For new leads, it is clear who is responsible for follow-up, within what timeframe, and with which relevant next step.*

Not at all

To a limited extent

Not sure

Mostly

Fully

25. The messaging on our website and in our campaigns clearly aligns with what sales communicates in customer conversations.*

Not at all

To a limited extent

Not sure

Mostly

Fully

Almost done. Enter your name and email address below. A Wettermerk specialist will personally review your answers, and within two working days you will receive your results by email, including the key points that need attention and targeted commercial next steps.

Dit veld is verborgen bij het bekijken van het formulier

Eindscore

Which insight from this scan stands out most to you? And where would support help you most in bringing your technology to market?

Name*

Company name*

company name

Leave your email address to receive your personal results.*

Home

TRL Marketing scan – Engels

Schrijf je in voor de nieuwsbrief en mis geen updates.

Lees de stappen die jouw concurrent met ons zet
Schrijf je als eerste in voor kennissessies en netwerkevents

"*" geeft vereiste velden aan

Comments

Dit veld is bedoeld voor validatiedoeleinden en moet niet worden gewijzigd.

Jouw naam*

Jouw e-mailadres*

Door je in te schrijven voor onze nieuwsbrief, gaat je akkoord met ons privacybeleid.